What are Campaigns in AutoSend?
Campaigns in AutoSend are one-time or scheduled marketing emails that you send to your contacts, lists, or segments. These are typically newsletters, announcements, or promotional emails designed to engage your audience.
Creating a Campaign in AutoSend
Designing the campaign
- Write responsive HTML with inline CSS for maximum compatibility.
- Use variables anywhere in the HTML to personalize content dynamically, for example:
{{first_name}},{{company_name}},{{email}}, etc. - Variables are wrapped in double curly braces and will be replaced with actual values when the email is sent.
- Keep your HTML clean and well-structured to ensure consistent rendering across email clients.
- Test your template thoroughly in both desktop and mobile views before deployment.
Email Details
After designing your email, fill in the campaign details. The mandatory fields are marked with a red asterisk (*).
| Field | Mandatory | Description |
|---|---|---|
| Subject * | Yes | The subject line of your email. This is what your recipients will see in their inbox. |
| Preview Text | No | The short snippet that appears next to the subject line. (If left blank, AutoSend will automatically display the first few lines of your email.) |
| From Sender * | Yes | The sender name and email address your recipients will see. |
| Reply To | No | The email address where replies will be sent. |
| To * | Yes | Select who will receive the campaign — this can be All Contacts, a specific List, or a Segment. |
| Exclude | No | Select lists or segments you’d like to exclude from receiving this campaign. |
| Unsubscribe Group * | Yes | Choose the group contacts will be added to when they unsubscribe from this campaign. |
Sending Details
Once the campaign details are filled, select when you want to send the campaign.
- Click Send Now to send the campaign immediately.
- Or, Schedule for later to pick a specific date and time.
Testing your Campaign
You can send a test email to check how your campaign appears across devices.
